Saturday, April 11, 2009

10 Simple Points About Good Domain Names

The Internet revolves around domain names. More and more Organic, Green or Sustainable businesses are coming to realize that online success starts with the right Domain Name, also referred to as the Domain Address or URL.

A Domain Name serves the same function on the internet as a property's address serves to identify its location to the world. The Domain name is the address where a website is built. Just like the real world, good locations are in great demand.

How to identify good domain names that will benefit your business?

  1. A one-word Domain Name that is specific: Organic.com; Green.com: Sustainable.com.


  2. A one-word Domain Name that is short: Pet.com; Food.com; Fruit.com


  3. A one-word Domain Name that has one of the following extensions: .com, .net, .org


  4. A one-word Domain Name that has Country Specific extension: .us, .uk, .de, .cc, cn., Example: Organic.la; Organic.us; Organic.uk; Organic.de; Organic.cc; Organic.cn.


  5. One-word Domain Names that are under 15 characters long and end in one of the most globally recognized TLD (top level domain) extensions: .com, .net or .org


  6. Two-word Domain Names that are under 15 characters and whose two keywords are well recognized as industry terms and have a popular usage within the industry: OrganicFood.com; OrganicFarm.com; OrganicExport.com; HerbalReviews.com


  7. Domain Names have relevance through their extensions. Values in a Domain Name are directly tied to their TLD extension. Examples: OrganicGift.com is more valuable than OrganicGift.net or OrganicGift.org.


  8. Domain Name Traffic. Domains that experience a large volume of internet traffic on a consistent basis have value. More commonly this occurs because the word or word combination is a "real world" category, a term used commonly in searches or in organizing information. Examples are: Organic Farm, Organic Fiber, Organic Beer, Organic Apple.


  9. Domains that can be used for "Direct Navigation"purposes. Direct navigation terms are common terms, generic words, used by the niche markets of your industry. They are the words one uses in searching for specific products or services. Examples are: Organic Baby Food; Organic Cotton Sock; Organic Whoopie Pie. .


  10. Domain Names which could or have been developed into a Brand Name. The word or word combination evokes an image or emotion that would be representative of your company or its products. One can develop a brand name that is so strong that its value is not affected by its extension ( doesn't matter if its extension is .com, .net or .org) Examples: Organic Secret; Johnny Organic; Organic LadyBug; Luv Organic; Green Stork.

Always be sure that the word or words you choose have not been trademarked. A simple check at the following website is a must: US Trademark Office.

Harnessing the Power of the Internet

Even the current United States administration understands and respects the power of the internet for online marketing; for disseminating news, education & information; for building and for sustaining online communities. The internet has the ability to foster change and to enable switching propensity. It is a tool readily available to the global Organic, Green and Sustainable movement.

Available Organic, Green, Sustainable Domain Names can be explored at OrganicDomains.com